Spark: An Active Learning Platform
Duration: 10 weeks
My Role: UX Researcher & Designer
Process:
Final Insights:
– Distinct personas from final insights:
1. The D.I.Y Master
(Selected persona)
Empathy Map:
– Opportunities and How-Might-We Statements:
2. The Justice Seeker
3. The Stigma Victim
– Value Proposition Statement:
– Value Pillars:
– Golden Circle:
