I am intrigued by the Unsaid.

To me, brand identities are like people—each with their ownpersonality, quirks, style, and voice. My approach to graphic design is rooted in understanding the essence of a brand and bringing it to life visually, whether through typography, colour,
or imagery. Having worked across diverse industries, I blend strategic thinking with creative execution to craft identities that look good and resonate deeply with their audience.

Every design decision is backed by research, ensuring that the brand communicates its story authentically and powerfully.


Branding Projects


DBM Construction

A logo design project for a
construction company in Pune, India.

Irfaz Pulses

A package redesign project for
a Malaysian company. 3 types of lentils.

Ipseity: Logo Design

Brand identity for a hypothetical
strategy and brand consultancy.

Coming Soon

Cradle of Life: Brochure

A minimalistic and dynamic booklet for the public launch
of Cradle of Life, a senior living township by Urban Mystic Homes.

Coming Soon

Way-Finding at a Public Garden

Wayfinding system for Pune’s iconic Empress Botanical Garden, improving navigation, signage visibility, and user experience through strategic placement and intuitive design.

Coming Soon

Cradle of Life: Branding & Identity

A detailed brand manual for a senior living township
in Talegaon, developed by Urban Mystic Homes.