Business & Brand Strategy x The Fishing School
Fishing School DC is a dedicated educational nonprofit organization providing comprehensive afterschool programs for underserved children in Washington, D.C. The organization focuses on academic enrichment, personal development, and essential life skills to empower young individuals
and support their growth. Through engaging and supportive programs, Fishing School DC strives to create a nurturing environment that fosters learning, confidence, and success, helping children reach their full potential and contribute positively to their communities.
Brief:
The Fishing School lost the US government as one of its major funding sources. With few to no prominent donors, The Fishing School only had 6-7 months before running out of inventory and would have to shut down. This 10-week-long project aimed to identify and reach out to the right
kind of donors to get considerable funding to keep The Fishing School alive and progressing!
Solution:
A new strategy! – To stand out, reach out and present The Fishing School. We tweaked the brand identity, new colours, guidelines, and language: a revamped website and a strong visibility strategy to target the right investors.
My role:
Design Strategist & Project Manager
Methods Used:
– Secondary research
– Donor Personas
Deliverables:
– Social Media Strategy
– Fundraising Strategy
– Brand Manual
– Pitch Deck
– Website Update
Ideal Donor Archetypes
Social Outreach Strategy
Social Media Strategy
Fundraising Strategy
Brand
Manual
Pitch Deck
Please reach out to view!